ANALYST REPORT - Read this report to learn the findings of an Aberdeen Group study examining how organizations are using data to impact marketing performance and marketing effectiveness. This study offers best practices from hundreds of organizations that identify how to use data to achieve superior performance.
Posted: March 19, 2010 | Published: October 5, 2009


Topics:  CRM | CRM Analytics | CRM Best Practices | Data Management | Data Management Software | Market Research | Market Trends | Marketing

WHITE PAPER - Read this paper for a series of research briefs discussing addressing demand and sales funnel analytics. Topics covered include business intelligence tools, marketing BI tools, the coming of age of Marketing Operations, and the demand waterfall.
Posted: March 16, 2010 | Published: March 16, 2010


Topics:  Business Intelligence | Demand Chains | Market Research | Market Trends | Marketing | Operational Support Systems

WHITE PAPER - At a time when customers are conscious of new expenditures, organizations are looking to deploy solutions that provide substantive and fast ROI. Read this white paper to learn how Google search solutions provide organizations with a simple way to increase revenues.
Posted: March 16, 2010 | Published: March 16, 2010


Topics:  Content Management | Cost Benefit Analysis | CRM | Data Security | Google App Engine | Market Research | Marketing | ROI | Site Search Software | Systems Integration | Web Content Management | Web Development | Web Site Administration

PODCAST - Today, most marketing offers are easily lost in the large volume of emails we all receive.  The big question is: How can you make your emails stand out from the rest? In this podcast, learn steps to developing and implementing a successful email communications strategy that resonates well with your audience.
Posted: March 12, 2010 | Premiered: March 9, 2010


Topics:  Brand Loyalty | CRM | Customer Satisfaction | Email | Email Marketing | Marketing | Online Marketing | Strategic Planning | User Experience

PRESENTATION TRANSCRIPT - This Presentation Transcript shares best practices on how to design, deploy and assess customer satisfaction surveys and use that information to improve performance in the contact center.
Posted: March 8, 2010 | Published: March 5, 2010


Topics:  Best Practices | Call Center Management | Call Centers | Contact Center Management | Contact Centers | CRM Analytics | Customer Loyalty | Customer Satisfaction | Customer Service | Marketing | Surveys

PODCAST - This podcast shares best practices on how to design, deploy and assess customer satisfaction surveys and use that information to improve performance in the contact center.
Posted: February 22, 2010 | Premiered: February 22, 2010


Topics:  Best Practices | Call Center Management | Call Centers | Contact Center Management | Contact Centers | CRM Analytics | Customer Loyalty | Customer Satisfaction | Customer Service | Marketing | Surveys

WEBCAST - This webcast shares best practices on how to design, deploy and assess customer satisfaction surveys and use that information to improve performance in the contact center.
Posted: February 22, 2010 | Premiered: February 22, 2010


Topics:  Best Practices | Call Center Management | Call Centers | Contact Center Management | Contact Centers | CRM Analytics | Customer Loyalty | Customer Satisfaction | Customer Service | Marketing | Surveys

PODCAST - In this podcast, learn ways to improve customer interactions and customer relations, get tips for learning more about your customers and find out the best ways to improve an organization's overall plan on customer feedback and interaction.
Posted: February 19, 2010 | Premiered: February 19, 2010


Topics:  Blogs | Collaboration | Contact Centers | CRM | CRM Best Practices | Customer Interaction Services | Customer Service | Field Force Automation | Marketing | Sales Force Automation | Social Computing | Social Networking | Virtual Communities

WHITE PAPER - Too often, data governance teams rely on existing measurements as the metrics used to populate a data quality scorecard. But without a defined understanding of the relationship between specific measurement scores and the business's success criteria..
Posted: January 22, 2010 | Published: June 4, 2008


Topics:  Data Classification | Data Quality | Data Visualization | Marketing | Master Data Management

WHITE PAPER - Leading telecommunications companies are finding ways to integrate data into business processes and also automate decisions with on-demand business analytics. This paper can provide you with background on Intelligent Mail®, with an emphasis on the 21 practical ways you can leverage mailstream intelligence to improve your business today.
Posted: January 15, 2010 | Published: January 15, 2010


Topics:  Communications Software | Communications Systems | CRM | Customer Data Management | Customer Data Management Software | Information Management Software | Marketing | Telecommunications Management Software | Telecommunications Services | Telecommunications Software | Telecommunications Systems

WHITE PAPER - Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks.
Posted: January 5, 2010 | Published: December 31, 2009


Topics:  Business Intelligence | Business Intelligence Software | Business Metrics | Business Performance Management | Business Performance Management Software | Data Management Software | Marketing | Marketing Information Systems | Reporting Software | Software as a Service

WHITE PAPER - The Options Symbology Initiative (OSI) is an industry-wide overhaul of the existing five-character options symbol to a 21-character symbol. Effective February 12, 2010, all market participants and firms that trade in options must be fully converted to the new symbology. Read this paper to learn how your firm can prepare for this change.
Posted: January 4, 2010 | Published: January 3, 2010


Topics:  Asset Management (Finance) | Asset Management Services | Market Research | Marketing | Marketing Information Systems | OSI Protocols | Process Control Software | Processor Architectures

CASE STUDY - intouch Group turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with benefits that include an attractive dashboard and the ability to create flexible reports and scalable, on-demand mobile metrics. Read on to learn more about how Birst aided intouch with their marketing analytics and reporting.
Posted: January 1, 2010 | Published: January 1, 2010


Topics:  Analytic Applications Software | Business Intelligence | Business Intelligence Software | Dashboards | Data Management | Data Management Software | Marketing | Marketing Information Systems | OLAP | Reporting Software | Software as a Service

PRESENTATION TRANSCRIPT - This presentation transcript shares techniques for communicating with your customers in an acceptable manner that fits their preferences while expanding your marketable universe.
Posted: December 30, 2009 | Published: December 30, 2009


Topics:  Call Center Management | Contact Center Management | Contact Center Software | Contact Centers | Customer Data Integration | Customer Data Management | Customer Privacy | Customer Satisfaction | Customer Service | Marketing

WHITE PAPER - This paper examines the impact of unreliable data on retail banks. Defining the requirements needed to guarantee data reliability in retail banking, it offers a practical approach to creating and governing that data, and shows how you can get started in making trusted data available to improve marketing, customer service, risk management and more.
Posted: November 4, 2009 | Published: November 2, 2009


Topics:  Banking Industry | Business Process Management | Customer Data Management | Data Governance | Data Management | Data Quality | Marketing | Retail Banking Services | Risk Assessment | Risk Management | Sales | Sales and Marketing Software